Reaction to Chip Kidd’s TED talk:

I really enjoyed Chip Kidd’s TED talk, and his narration about how he designs book jackets. I find that his process starts by finding inspiration through imagery, text, and typography related to the theme of the book he is working on. I enjoyed all of his designs and his way of interpreting the theme of a book into imagery for the cover, all of his book jackets were very successful because they were new creative ideas.