https://www.skillshare.com/classes/Package-Design-II-Step-by-Step-Execution/1068714532/projects
After watching these videos by Skillshare teacher Trina Bentley I learned about all the different factors that go into packaging design. When designing packaging there are many aspects that need to be put into consideration. For example, the audience, the style of packaging, color scheme, typography, specific labels that the package is required to have and many other aspects need careful consideration when it comes to taking on a package design. One key point the she made was about how the brand name and the product name are the most important and should have the most visual weight. She also made a good point about how if you’re designing packaging for a product with different flavors you have to clearly differentiate the flavors. I like how she designs her packages for one brand to look like they belong together even though there’s a variety of products the brand makes.
Erin's Blog 