Independent Client Project

For this project I knew immediately that I wanted to rebrand my uncle’s brand of pickles. for this project my uncle agreed that he needed a new logo, a label for the jars and a t-shirt. For this project my uncle and I communicated via text, email and in person. I really enjoyed working on this project and hope to continue working with my uncle and his brand.

Designing a Brochure: by Nigel French

This series of videos on Lynda.com by Nigel French were extremely helpful to watch before beginning designing my brochures. The videos explain the technicalities of creating a brochure using Indesign. These videos taught me the importance of elements such as spacing, typography, use of images and how it effects the overall experience of the reader. Before this video I never realized how complex designing a brochure could be, for example how the type of fold affects the design of the brochure and influences the readers overall experience. This video was helpful because it allowed me to see the complexity of brochure design.

Skillshare Courses about Packaging

https://www.skillshare.com/classes/Package-Design-I-The-Basic-Why-and-How/2057517376?via=search-layout-grid

https://www.skillshare.com/classes/Package-Design-II-Step-by-Step-Execution/1068714532/projects

After watching these videos by Skillshare teacher Trina Bentley I learned about all the different factors that go into packaging design. When designing packaging there are many aspects that need to be put into consideration. For example, the audience, the style of packaging, color scheme, typography, specific labels that the package is required to have and many other aspects need careful consideration when it comes to taking on a package design. One key point the she made was about how the brand name and the product name are the most important and should have the most visual weight. She also made a good point about how if you’re designing packaging for a product with different flavors you have to clearly differentiate the flavors. I like how she designs her packages for one brand to look like they belong together even though there’s a variety of products the brand makes.

Book Jackets

The pictures above show my book jacket project, for this project I designed for the book series by Hilary Mantel. The two book jackets I designed are part of a series, the first book being “Wolf Hall” and the second being “Bringing Up The Bodies”. I got my inspiration for the covers from the text. I really enjoyed designing these as a series, and I especially enjoyed the process of printing the jackets and folding them to fit the books.